The author has hit upon one idea, that social phenomena may spread like viruses, small infections at first and a sudden epidemic when a certain “tipping point” is reached. Well, it is just a theory. Without bothering to do any original studies, he quotes various other studies and material (which is all quite interesting information, btw), he goes on to build a pseudo-scientific theory. It’s pop sociology, good for entertainment, and not much more. As a book, it gets repetitive and disjointed after a while. I guess, he just wrote several New Yorker articles and bunched them together into a book.
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